The world's first video advert in a paper magazine will been published in the September editino of the American magazine, Entertainment Weekly. The slim-line screen, only 0.1inch thick, with built-in speakers has been slipped inside a cardboard insert in thousands of selected copies. It holds 25 minutes of video including an advert for Pepsi Max and trailers for the US TV network CBS, which activate in a similar way to a musical greeting card.
Personally - I do not see this going anywhere, but thought I'd share it as a conversation starter.
See a consumer's response...
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