Career Finder

Many countries around the world are experiencing historic annual unemployment rates. For example, China’s unemployment rate is at 9 percent, the US is at 7.2 percent (depending on whose math you choose to use), and Spain’s unemployment for OND 2008 rose to 13.9 percent, by far the highest in the EU. But, there are two great marketing examples of initiatives in Australia that are using this trend to capitalize on brand equity: Malibu Rum and Australia's Tourism Queensland.

With Malibu’s latest campaign in Australia (I had nothing to do with this, I swear), you can have the opportunity to leave your boring job and move to Black Rock, Barbados to be Malibu’s Executive Product Taster. “A genuine once in a lifetime experience for our target audience of 18 – 24 year olds,” says Jo Haynes, the Australian Brand Manager.

Coincidently, Australia’s Tourism Queensland launched a similar international recruiting contest called The Best Job in the World—a highly paid, 6-month position living the high life while focusing global interest on the Great Barrier Reef Islands of Hamilton Island.